FThe Funding Readiness Model Phase 4

Phase 4  /  Pursue

Apply from a position a funder's review will confirm.

This is the payoff. With the disqualifiers cleared and the base secure, you go after funders you are actually ready for, and you track each application to a decision. Confirm you are ready, build a target list matched to your strengths, and work the pipeline. Pursue what you are ready for, not everything that has a deadline.

Before you pursue, confirm the disqualifiers are cleared

●Not confirmed. Pursue from a ready position: finish Phase 3 and clear these three before you invest time in applications.
Match what you pursue to what you are ready for. Federal and state government demand a clean audit and restricted-fund tracking; foundations weight program design, evidence, and relationships; corporate and donor-advised gifts move faster but smaller. Aim where your verified readiness is strongest, and treat a stretch fit as a stretch.

Add a funder to the pipeline

Pipeline

The loop closes here

Awards fund the work, which produces the outcomes and clean reports that make you more ready for the next ask. Pursue, deliver, report, and reassess.

Reassess readiness →
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